About us
Built brick by brick.
In São Paulo’s Zona Leste, almost every house was raised by the family that lives in it. A course of bricks on the weekend, the concrete slab when there’s money, the upper floor later. Nobody waits to have everything before they start.
Our story
- 2021
- the beginning, in Zona Leste
- 100%
- of our customers came by referral
- 5 years
- without a single complaint on Reclame Aqui
SimplesDesk was born that way, in 2021. No investors and no ads, growing one customer at a time, and every well-served customer referred the next. That’s how we got to our own platform for customer service, CRM, campaigns and data, and to five years without a single complaint on Reclame Aqui, Brazil’s consumer-complaint site.
That’s why the brick is in our brand: in the dot of the “i” and in our icon. Two bricks at the base and one laid on top, the next step for whoever builds with us. The spark in the corner is AI, helping to lay that brick.
What every brick carries.
Our own effort
We grew on our own work, with no investment fund. We answer to the people who use the platform.
A base that holds
Build calmly and you build solid. We’d rather do it right than make noise.
One at a time
Every well-served customer is a brick. That’s how referrals turned into growth.
Built together
In the neighborhood, the whole street turns out to pour a neighbor’s slab. Here too: nobody builds, or gets served, alone.
AI lays the bricks. The blueprint is still yours.
Today, artificial intelligence helps build faster. At SimplesDesk, it organizes conversations, automates what repeats and shows what the data says. The blueprint is still yours. And when things get tight, there are people on the other side: a team from the outskirts of São Paulo that knows what every brick is worth.
The team
The people who answer have names.
Nine people from the outskirts of São Paulo: eight from Zona Leste and one from Capão Redondo.